We don't 'do' SEO as you know it. Why? Well, here comes a big bold claim:

SEO IS DEAD

A bold claim it may be and it'll certainly be controversial amongst the SEO community, but we really believe it's true. Search Engine Optimisation as a measurable and tangible project did exist once and it was a lucrative industry for the experts because it was relatively easy. But just look at how the search world has changed over the last few years. Not only is it significantly harder to artificially influence the search enginers but it's becoming harder and harder to measure too.

What's changed?

Simple! The search engines have got better at fulfilling their aim.

The significance of personalised results, relevance and popularity now dominates and it's changed the playing field quite dramatically

It's fair to say Google dominate the search engine market - after all they do have around 90% of the market share here in the UK.

But Google is getting clever. Clever about the ways it delivers ads to users, making them altogether more 'personal'. Google wants to deliver search results that are as relevant as possible.

Website Speed Relevancy - Content and URLs Links and how important they are Design Standards Popularity Content